Today you can easily create your home business website without paying a web designer thousands of dollars. There are several ways to build a website for free today including free templates from your hosting company or by using a blog platform.
Today I am going to discuss using the free and open source blogging tool WordPress. WordPress actually has a totally free blog option at WordPress.com, but I am going to recommend you use the self-hosted WordPress.org for your home business website. This is because the free version is designed for blogs and does not allow selling or advertising, while the self-hosting version is great for small business websites.
The reason WordPress is great for home based businesses is that you can design a very nice, professionally looking site with no web design experience. Simply use a free or paid template, or theme, and upload your logo and images. That’s all you need for a great looking website.
WordPress is a free open source Web-based software which means you don’t have to buy any software. You can also log into your website using any computer making it easy to edit your site and moderate comments on the go. WordPress is also great for Search Engine Optimization(SEO) and allows your home business website to rank well without being an SEO expert.
Testimonials and samples of your work. Ask your customers to provide you with statements about your product or service and how it benefited them. They can talk about their experience with you or how you have increased their business profits, sales or any other relevant benefit. Place this information on your website; it is a great (and free!) way to advertise to others. Happy customers will be pleased to provide you with a review, so don’t hesitate to ask.
The homepage of your business website should be an advertisement for your business. While this doesn’t mean you should go for over-the-top, flashy presentation, you should make sure your content points out why they want to explore your website. Why do you stand out among your competition and why would they want to do business with you?
Contact Information should be easy to find anywhere on your website. Use a legitimate email address for your home business that includes your domain name. If your business email address is from a free email account, potential clients can get the impression your business is a just hobby. Good website hosting companies will provide you with free email accounts for your domain. If you prefer using a Gmail or other free email account, it’s very easy to forward your emails to your free account where you can check them conveniently. Your clients will not know and will only see your domain email address.
For your protection over the Internet, you can use a post office box for your business address and avoid using your home address on your website and business cards. For your website’s domain name, make sure that the registrar can and will keep your home address private, or instead, give the post office box address. This is for your family’s protection.
Starting a home business is a very exciting move that can greatly improve your future but it should not cost a fortune. By creating your own home business website, you can save a considerable amount of money that could be spent on equipment, advertising or anything else you need to start your home based business. Fortunately today WordPress offers an economical and viable option for many.
Learn more about creating your own affordable home business website…