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Learn how to avoid many of the most common mistakes many new VA business owners have made. Read »

Home Based Business Scams
Learn how to evaluate a home business opportunity and what the red flags are that indicate it may be a scam. Read »

Virtual Assistant Target Markets

Virtual Assistants need to define their Target Market

If you are considering becoming a Virtual Assistant, you need to define who your target market will be before you start your business. You need to know who your market is before you can determine what services to offer and how to market you business.

There are a variety of skills a virtual assistant can offer and different markets are looking for different skills. Virtual Assistants with many skills can go after a rather large market; however, it is best to define your ideal client and concentrate on that target market segment. Virtual assistants can run themselves ragged trying to do everything for a client and can get into trouble when trying to perform services they are not really competent to provide. It’s best to clearly define where you excel, what your strengths are and look for a market that needs services based around those skills.

That way you will build a business that you actually enjoy.

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